Protected Bike Lanes Mean Business

The Alliance for Biking and Walking and People for Bikes released a report this week that definitively states how and why protected bike lanes—in D.C., lanes like the cycletracks on Pennsylvania Avenue, 15th Street, and L Street—generate business for nearby storefronts. We often tout the proximity to bike lanes as an economic benefit; the Alliance and People for Bikes’ work in this report demonstrates this clearly. Read the report here. According to the Alliance:
“[Fifteen] entrepreneurs and business leaders from major U.S. cities explain how protected bike lanes—on-street lanes that are physically separated from automobile traffic by curbs, planters, parked cars or posts—has meant big benefits for their companies. The report combines this original reporting with an overview of the latest academic and technical research to find changes associated with four mega-trends.”
The report draws four key conclusions as to why protected bike lanes are significant drivers of commerce: 1. Americans—especially young people—are driving less and biking more. 2. Americans are flocking to urban areas, congesting city streets and creating market demand for solutions that increase street flow without adding gridlock. 3. With health care costs at an all-time high, companies are scrambling to get more employees exercising regularly. 4. In shopping districts, the most valuable customers are those who stop by often. Read the full report here.

Model for a Green Lane Project Photoshoot on Fri., June 7

WABA has recently teamed up with the Green Lane Project, part of Bikes Belong, to increase the number of dedicated cycletracks in D.C. Also affiliated with Bikes Belong is People for Bikes, which is working to develop stock images of cities involved in the Green Lane Project, including D.C. Here’s how People for Bikes describes the shoot:
National bike nonprofit is conducting a photoshoot in Washington, DC on June 7th. We’re looking for local bike lovers to model for us! The objective of the shoot is to capture beautiful images of people riding a bike for everyday purposes. We’ll pay $50 for each 2-hour session you work. These images will be used by a bicycling nonprofit that is working to make bicycling safer and better in Washington, DC and around the country! So, even though the pay isn’t amazing, it’s a very good cause. We’re looking for people of all ages, looks, and ethnicities—singles, couples, families, business professionals, kids, etc.
Are you interested and available on June 7? Sign up with People for Bikes today.